There are a number of options to play with for the “store” landing to display your products. By creating a store landing that customers navigate to before they arrive at the larger catalog, you have the ability to highlight multiple product lines and featured items. The main page should only highlight a “spotlight” product and a few latest products. Here with the store landing page, you are able to share more information and highlights that would otherwise clutter the main page. This format can really help your products stand out. The spotlight section can automatically pull products based on categorization, title, etc.